Discovering the benefit of “pay for performance”
Increasingly, marketers are discovering the benefit of “pay for performance” online advertising options for clients, offering high return on investment for advertisers with very broad target audiences.
Performance Marketing solutions can be in the form of an agreed, set “cost-per-click” (CPC) “cost per lead” (CPL) or “cost per acquisition” model (CPA).
Particular useful for high-involvement consumer purchases such as travel, health or personal finance products and services which require a stronger incentive to encourage transactions and brand-switching behaviour.
qubePinpoint offers limited opportunities for approved advertisers to deliver campaigns through performance marketing metrics.
With qubePinpoint, you can:
- Select exactly who you want to sell to from a database of over 500,000 regularly updated profiles. (make an enquiry)
- Be assured that everyone you contact has already said “Yes I want to hear about these offers” through double opt-in procedures.
- Talk directly to them through a professionally designed, fully branded electronic communication straight to their inboxes.
- Pay only for the positive results. You don’t get charged for a single name on the list if they choose not to click through, making qubePinpoint the risk-free way to run a targeted e-marketing campaign.
- Own all of the captured information for your future campaigns, including all conversions, lead generation and awareness raising activities, knowing that these people were interested enough to click through once already.
For more information on performance marketing options through qubePinpoint, contact us.
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